Bamboo Sushi is the first in a series of restaurants from Sustainable Restaurant Group whose mission to provide the most ethically caught fish with the lowest carbon footprint possible. To help tell their story, we created an interactive platform that not only showcases their food, but helps to tell the story of where they get their ingredients and how they get to each of their restaurant’s location. Our goal was to create a design that felt extremely high-end with a focus on a nontraditional navigation and rich user experience. When browsing the site you feel transported into another world, immersed in the Bamboo Sushi brand. We also took a mobile first design approach to this project, given that the majority of the users browse the site on mobile devises. This allowed us the opportunity to re-imagine what the mobile experience was going to be like. Users can use the intuitive swipe gesture to navigate through the content on their phones, in addition to using the traditional navigation.
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