Blogs are the bread and butter of the internet, so why don’t you have one for your business? We’ll show you exactly what benefits of blogging you’re missing out on and explain why you need a blog on your website today.
Business blogging is becoming essential to maintaining an online presence. It allows you to stand out from your competition, keeps you relevant, and helps you obtain customers. In fact, 84% of business owners who run a blog say it impacted their organization in a significant way.
There’s proof that businesses benefit immensely from blogging, and there’s no reason why you shouldn’t be using blogging to grow your business today. Even if you don’t consider yourself a tech-savvy business owner, there are plenty of services out there that can help you start a blog.
Sites like WordPress are built to be as simple as possible to develop.
If you’re still on the fence about whether or not you need a blog for your business, read on. We’ll tell you the biggest benefits of blogging and how to use it to grow your business today.
1. Customer Involvement and Insight
A good business website is supposed to help your customers by providing information in a one-way manner. Your customers log on, they get their product from you, and that’s the end of the transaction.
A business blog, however, creates a chance for that interaction to become two-way.
Your business will be able to build a relationship with your customer instead of just increasing the presence among them.
You can present your content in a casual, personal way and hold conversations with your readers in the comments section. Here you can exchange ideas and understand their points of view. This even allows them a chance to feel heard.
With a blog, you’ll know so much more about your audience as well. Blog analytics, like Google Analytics, gives you feedback on the readership of your blog. Any comments on social media posts that link to your blog articles will help you learn what content is most relevant to your audience. This helps you understand what will increase their engagement with your product.
Online reviews don’t just happen on review sites, either. Customers can give their feedback about your business right on your blog. Give them a place to do this!
2. Improved SEO
Having a blog for your business will help you increase your search engine rankings. Search engine optimization (or SEO) is a process that involves a number of different components.
A business blog alone won’t get you on Google’s first page overnight. But give it time and it will significantly impact your rankings. Running a business blog requires a lot of effort, but ranking well in search engines is totally worth it.
This happens because search engines will reward you for creating content and using relevant keywords. When you meet the needs of online searchers, you’re more valuable to them and they’ll put you towards the top.
Blogging gives you that opportunity!
3. Generate Leads
Most of the blogging platforms today, like WordPress, allow for layouts that are perfect for the specific actions businesses need.
The page that holds your blog post might have a sidebar or header where you can put an important call to action. This can be something as simple as the offer of a free consultation or downloading a free eBook.
A blog will help your business by creating ample chances for you to present offers to your customers and generate leads.
4. It Helps You Compete
There are a ton of other businesses out there that offer the exact same product or service you do. That said, no two companies are exactly the same. You need to emphasize exactly what makes you unique.
Blogging will show your personality. It’ll highlight the experience you have that makes you relevant when competing against other businesses. But most importantly it’ll make your business and your brand known to your target audience.
5. It’s Statistically Proven
Without hard evidence, all of this information might not feel convincing enough. But there have been several studies and surveys that show just how important blogging is for business.
These statistics prove that custom content from blogs will warm your customers up to your business. As a result, you’ll generate more leads. Blogging can also be more effective in promoting your company than traditional marketing choices.
Another great benefit to blogging is that you won’t have to dig for social media posts again. One blog article can generate many social media posts. There are a ton of different ways to repurpose one blog post into many smaller social media posts.
This will benefit your audience by giving them small, easy-to-read tidbits of information and they’ll help you maintain a consistent presence among them.
It can also help you generate emails for your list. Email lists are a great way to stay at the top of your customer’s minds, but it can be hard to find people to sign up.
They’ll trust your emails are full of beneficial information if your blog is, as well. They might also be more inclined to sign up if you include relevant promotions, products, or company updates there.
Reaping the Benefits of Blogging
Blogging is not as hard as it might seem. When you attempt to start a blog, you’re met with a ton of overwhelming choices and things you might not understand. But if you stick with it and find help when you need it, you’ll experience the benefits of blogging in no time at all.
If you’re interested in learning more about WordPress and how it can impact your company, explore our blog today.