Why huloo theeeeere! Sorry, someone had to do it. The Hullo Wordpress theme is simple and elegant, just like their pillows. The clean design radiates natural tones to stick with their unique pillows. Not too puffy, not too firm (the theme that is).
Slick and clean design with minimal superfluous decoration. Lots of crisp typographic content, diagrams and product reviews. Also check out the streamlined 1-page cart/checkout. This is a part of wordpress design that is often overlooked.