One of the toughest things for ongoing website optimization is the blog. At first, everyone loves writing their own blog! It’s fun, and it’s an opportunity to showcase your unique knowledge of the topic at hand. After a while, it can start to become more of a chore. One option is to hire out your blog writing to a third party; indeed for website developers who are more “big picture” this is pretty much mandatory. However, for those running one WordPress site, use out-bound links to get in a quick post. Properly attributed articles are always appreciated, and sharing visitors is hardly dangerous to your bottom line. Out-bound links can also improve your SEO rankings, as web crawlers bounce from one site to another.
Pick good outbound links; if you run a daycare service, don’t link out to a bodybuilding website. Choose relevant articles and topics which will help your visitors out. It is a good way to keep them coming back for more, since they will see your blog as a valuable resource for external information as well as internal. If you’re sitting at the computer, staring at the screen for more than ten minutes wondering what you’re going to write, just link out!