Writing Audience Based Articles

Today we’d like to share with you some simple advice for writing your blogs which can go a long way.

Too often today, blog authors promoting a company can be focused on how spectacular their company is. For customers, it can be tiring reading on about company after company talking about “their” capabilities and “their” accomplishments. Instead, write more articles about what you can do for your customer. Write about clients’ needs, and what the company can do to service them. Write about why the client should use your company’s service, to put them in a better position to appreciate what you can do for them.

For example, here are some “company” centered sentences.

“We hire only the best pest control specialists.”

“We can reduce your pest control problem by 90%.”

“We will exceed your expectations and make you a happy customer.”

Here are some better statements.

“Our pest control specialists are specially trained to cure your business of its bug or vermin woes.”

“Let us reduce your pest control problem by 90%.”

“Your happiness and satisfaction is our primary goal.”

As you can see, the change is slight. On the large scale, however, the entire impression of your article or WordPress site page is different. The customer will read that you are focused on them, not on you.

Next time you’re writing an article, take a moment to edit with this lens on. Ask yourself, “is my article audience-centric?” and “am I telling the customer how I can help them, or how great I am?”

See you next time!